[Singapore] FAQ – 5 Questions to Ask Before Starting a Google Ads Campaign 

Before starting a campaign, it’s important to define what you want to achieve with it. Do you want to increase website relevant traffic, generate high-quality leads, boost sales, or improve brand awareness? Defining your goals will help you create targeted ads and measure the success of your campaign. 

A: Knowing your target audience and the keywords they use to search for products or services can help you create ads that are relevant and compelling to them. Conducting keyword research can help you identify the most relevant and effective keywords for your campaign. 

A: Setting a budget for your campaign and deciding how to allocate it can help you make the most of your advertising dollars. You’ll need to consider factors such as the cost per click, the competition for your chosen keywords, and the targeting options you want to use. 

Google Ads offers a wide range of ad formats, including text ads, display ads, and video ads, as well as various targeting options, such as location, demographics, interests, and remarketing. Consider which ad formats and targeting options will be most effective for reaching your target audience and achieving your campaign goals. 

To evaluate the success of your campaign, you’ll need to define which metrics are most important to you. Metrics such as click-through rates, conversion rates, and cost per acquisition can help you track the effectiveness of your ads and make adjustments to improve performance over time. 

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